Channels & Programmes | Regional

Zee Bangla

This channel seeks to identify and meet the needs of the Bengali community and is most responsive to their needs. The channel's programming comprises most popular daily soaps in the prime band, Bengal - focused news and an extensive movie library with the best selection of titles. Programs though mostly contemporary, reflect the Bengali ethos keeping audience preferences in mind. Celebration of various socio-religious days, important in Bengali life, Activity oriented programs and events keep Zee Bangla always in the news and constantly in direct contact with the viewers.

Zee Gujarati

Zee Gujarati was launched in March 2000. It is positioned as wholesome family infotainment providing a 'community channel' for all Gujaratis. The channel provides a platform for 'culture' preservation & promotion. It also contributes towards further enriching the heritage of Gujarat. The channel showcases a judicious mix of classic and contemporary programming including current affairs / news and festival centric programs like Navratri.

Zee Marathi

Zee Marathi is a complete family channel. It caters to range of audiences. The strong local essence makes it very different from regular Hindi Entertainment. The programming concepts originate from traditional Marathi literature while customized programming caters to the entire Marathi market. The channel offers the right mix of entertainment, education, information and aspiration. It has a programming mix of dailies, weeklies, comedy, news, literature-based programs, films, theatre and drama

ETC Punjabi

Pursuing its ever growing quest to provide the best content to viewers, etc has constantly strived to provide wholesome family entertainment. The channel added a show on astrology which has become very popular and successful. To increase interactivity with the viewers channel has added Road Shows and SMS services. Films and Indi Pop music still remains the heart of the channel and constitutes 95% of the programming.