Channels & Programmes | Entertainment

Zee TV, the flagship channel of Zee Network was launched in October 1992. With a reach of more than 80 countries and access to more than 225 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian diasporas. With ten years of its launch, Zee TV has driven the growth of the satellite and cable industry in India.

The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its programming. Realizing its strength in programming and the need for Indian entertainment in the overseas market, the company launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and today is available across five continents. Zee TV has won numerous viewer-choice awards for its programs both nationally as well as internationally, including the prestigious EMMA Award for the best digital / satellite digital in UK in 1998.

Zee TV’s programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children’s programs, daytime dramas, game shows, and late night shows. Zee has always believed in bringing innovative programming to its viewers. Since its inception the channel has introduced ground-breaking programming like Just Ek Minute, Saapseedi, the popular game shows, Tara, Banegi Apni Baat, Antakshari and blockbuster programming like Saregama, Dastaan, Chattan, Hasratein, Sailaab, Mehndi Tera Naam Ki, Astitva – Ek Prem Kahani . All these programs proved to be major successes with local audiences and were bench marks in their times. Other original programming includes Zee Horror Show, X-Zone, Saturday Suspense, Rishtey along with dramas like Saat Phere, Kasam Se, Mamta, Jab Love Hua, Jhonny Ala Re, Business Bazigar, Gulf Pulse, Antakshari Middle East Masti.